Remember your audience

Your course page on Riipen describes to employers what your students are capable of, and why they should be interested in working with them. Avoid using jargon or language that is geared towards academics or students.

Focus on the benefits for employers

State clearly why companies could benefit from participating. Partners sign up for different reasons: recruiting students, creating positive brand awareness, or gaining insights into their business challenge. Your course page should relay how this opportunity helps them meet those goals.

What companies or projects should be excluded?

If you need companies to be able to provide certain types of internal data, to make a specific time commitment, or to fit certain parameters (size/type), make sure to lay this out in the page commitments. You don't want to receive applications from companies who won't be able to meet the minimum standards.

Give specific project examples

Companies provide better applications if they are given concrete examples. Avoid being overly general such as "Students can complete projects in marketing." Narrowing this down to (for example) "Students can create a plan to improve search engine optimization on keywords of your choosing" will give companies a better idea of student capabilities, and attract higher quality projects.

Don't box yourself in

Riipen is a marketplace, and if your perfect projects are very narrowly defined, you may have trouble finding a match. We recommend being open to companies of different sizes and types, and providing 3-5 different project examples that fit your subject area.

Ultimately, it's important the course page meet the learning outcomes for your students, but this should be balanced with the need to attract applications from companies.

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