Remember your audience

Your course page on Riipen describes to employers what your students are capable of and why they should be interested in working with them. Avoid using jargon or language that is geared towards academics or students.

Focus on the benefits for employers

State clearly why companies could benefit from participating. Employers sign up for different reasons: to recruit students, to create positive brand awareness, to gain insights about business challenges, etc.. Your course page should relay how this opportunity helps them meet those goals.

Include clear expectations for the employer or company

If you need companies to be able to provide certain types of internal data, to make a specific time commitment, or to fit certain parameters (size, type, etc.), make sure to include this information in the commitments. You do not want to receive applications from companies who will not be able to meet the minimum requirements.

Give specific project examples

Companies provide better applications if they are given concrete examples. Avoid being too general, providing detailed examples will give companies a better idea of student capabilities, and attract higher quality projects.

  • Don't: "Students can complete projects in marketing."

  • Do: "Students can create a plan to improve search engine optimization on keywords of your choosing".

Be open to working with different types of companies

Since Riipen is a marketplace, if your ideal projects are very narrowly defined, you may have trouble finding a match. We recommend being open to companies of different sizes and types, and providing 3-5 different project examples that fit your subject area. Ultimately, it is important that the course page meet the learning outcomes for your students, but this should be balanced with the need to attract applications from companies.

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