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Creating a successful experience
Creating a successful experience

Tips for creating a good experience

Updated over 4 months ago

Creating a successful experience for yourself, your learners, and the companies involves following some best practices to ensure that the experience captures your own learning objectives for your learners, and that it is also appealing companies and their projects.

Here are some best practices and insights into what makes a great experience.

Best practices

Remember your audience

Your experience describes to employers what learners are capable of and why they should be interested in working with them. Avoid using jargon or language that is geared towards an academic audience.

Focus on benefits for employers

State clearly why companies could benefit from participating. Employers sign up for different reasons: to recruit learners to future roles in their organization, to create positive brand awareness, to gain insights about business challenges, etc.. Your experience should relay how this opportunity can help them meet goals in the subject matter your learners are studying.

Give specific project examples

Companies provide better projects if they are given concrete examples. Avoid being too general, providing detailed examples will give companies a better idea of learner capabilities, and attract higher quality projects.

Be flexible

If your ideal projects are very narrowly defined, you may have trouble finding the right ones. Being open to companies of different sizes and types, and providing 3-5 different project examples that fit your subject area will help you attract the best projects which can also be modified to meet any specific needs you have.

Ultimately, it is important that the experience meets the learning outcomes for your learners, but this should be balanced with the need to attract applications from companies.

Tips & Tricks

Accommodating for junior level learners

Companies may have requirements for projects ranging all possible skill levels of learners. They are not expecting industry professional level work.

For more junior learners, educators may want to have multiple teams of learners work on a single project. Then, only the top project submission may be shared with the company. This is a great proposition for companies, and an entry point for learners into experiential learning with a real client.

Accommodating for large program sizes

Most projects can work for any program size.

In large programs, it likely will not be feasible for every learner team to work with a unique project. For these cases, many teams should work on a single project. To keep things manageable for the company, communication should go through the educator, or a lead contact selected from the learners. The company may wish to have regular project check-ins with all team leads present in order to reduce the channels of communication.

Project expectations

Project difficulty

Indicating the difficulty level of the projects you are looking to match with will help the company to adjust expectations based on the learners' experience level. This ensures that the projects can be completed successfully and as intended.

  • Beginner: Projects for learners who are new to the subject matter or are acquiring foundational skills.

    Example: Learners will create a simple logos and marketing materials for your company using basic design principles and software tools.

  • Intermediate: Projects for learners with moderate skills in the subject area, looking to build upon foundational knowledge.

    Example: Learners will create a marketing campaign for a product launch, including visual branding and promotional materials.

  • Advanced: Projects for learners with advanced skills in the subject area, seeking to deepen their expertise.

    Example: Learners will conduct a thorough brand audit and redesign all visual elements of a company's brand identity.

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